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3 Tips for Color in Print Design

Release date:

2023-01-13 08:33

Author:

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Whether it’s graphic design or web design, color is always the most crucial element. When we’re standing at a distance from the screen, what we perceive isn’t the elegant layout or the stunning images—it’s the colors of the webpage.

　　There are many principles of color, and it’s impossible to cover them all here. You can consult relevant design books to gain a systematic understanding. For now, we’d like to share a few practical tips for web page color schemes.

　　1. Use a single color. This means choosing one color first, then adjusting its opacity or saturation; such a page will appear harmonious and layered.

　　2. Use two colors. First, choose one color, then select its complementary color.

　　3. Stick to a single color scheme. Simply put, use colors that evoke a unified mood—such as pale blue, pale yellow, and pale green; or earthy yellow, taupe, and soft blue. When designing color schemes for websites, it’s also important to avoid certain common pitfalls:

　　1. Avoid using every color; aim to limit yourself to three to five hues.

　　2. The contrast between the background and the preceding text should be as pronounced as possible (absolutely avoid using intricately patterned backgrounds) to highlight the main textual content.

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