What will happen to the label of packaged food in the future?
Core tips: In recent years, with the continuous emergence of food safety emergencies, people's attention to food labels has been increasing, and consumers' complaints due to information labeling errors on food labels have occurred from time to time, which has also caused the attention of the country to food labels and labeling, and a series of relevant regulations and policies have been issued to regulate the packaging of food labels. At the same time, the development of food labels is also moving towards diversification.
With the continuous improvement of consumers' safety awareness, the requirements for the amount of information carried on food labels have increased. In recent years, with the continuous emergence of food safety emergencies, people's attention to food labels has been increasing, and consumers' complaints due to information labeling errors on food labels have occurred from time to time, which has also caused the attention of the country to food labels and labeling, and a series of relevant regulations and policies have been issued to regulate the packaging of food labels. At the same time, the development of food labels is also moving towards diversification.
It is reported that the mandatory national standard GB 4806.1-2016 General Safety Requirements for Food Contact Materials has been officially implemented since October 19. The author learned from it that the packaging label of disposable packaging products that are in direct contact with food should be marked with "for food contact" or "for food packaging". In addition, it should also be marked with "name, material, manufacturer, address, contact information, production date, executive standard, instructions for use", etc. At the same time, the label cannot be separated from its minimum sales package. For products with special use requirements, the use method, use precautions, use, use environment, use temperature, etc. shall be indicated. The author believes that the implementation of this policy will not only further refine the food contact materials, but also provide a basis for the labeling of food labels.
In addition, the labeling of milk powder has become increasingly strict. It is understood that the State Food and Drug Administration has issued the Technical Guidelines for the Registration and Labelling of Infant Formula Milk Powder Products (Trial), which strictly stipulates the requirements for the product name of infant formula milk powder label, the form requirements of label, the prohibitive requirements of label and the optional labeling content and other labeling requirements, such as the content and function of milk powder label. The author was informed that the content claim and function claim should be marked in strict accordance with the national food safety standards. If the enterprise labels the content claim and function claim beyond the provisions of the current national food safety standards, it needs to be approved by the health administration department of the State Council before labeling. The claims involved in the label sample should be marked in the form of text on the non-main display page.
Digital and intelligent
With the continuous development of information technology, food labels are becoming more and more digital and intelligent. For this reason, traditional printing can no longer meet the needs of personalized printing and variable data printing, so the market demand for digital printing is increasingly obvious. Some printing enterprises have started the production of fully intelligent packaging labels. For example, Hebei Xindong Printing has introduced high-end production equipment such as flexographic printing and anti-counterfeit products, continuously developed various anti-counterfeit technologies, added anti-counterfeit functions to exquisite food and other packaging, realized the perfect combination of beauty and practicality, fashion and high-tech, and gradually realized the strategic goal of selling high-quality packaging products overseas.
In fact, the intelligence of food packaging is mainly reflected in the label, and bar code, two-dimensional code, etc. are common smart label applications in life. The author learned that the Finnish company released the NFC SpeedTap? The label of "Smart" bottle of high-grade Kaleval gin. Each SpeedTap tag is unique and almost impossible to clone. It can be read with smart phones or devices through NFC technology, which will greatly promote consumer loyalty and brand promotion.
Smart labels can not only realize the interaction between consumers and products, but also identify the quality of food. It is understood that TO-GENKYO, a Japanese design studio, has invented smart tags with special coatings. This label will change color due to the change of ammonia concentration, and can identify the freshness of food.
Green and environmental protection
With the continuous promotion of the concept of energy conservation and environmental protection, various fields are also responding positively, including the field of food labeling. The author understands that the greening and environmental protection of labels are mainly reflected in the materials of labels. It is understood that Singapore has launched a series of green labels. Compared with other materials, this new label is more economical and more suitable for sustainable development. With the continuous progress of science and technology, as well as the concept of energy conservation and environmental protection and other dual factors, food labeling will develop in the direction of green and environmental protection.
Therefore, the author believes that with the increasing awareness of consumer health and safety, people will pay more attention to label information, and food processing enterprises and food packaging enterprises should grasp the development trend of food labels and attach importance to the improvement of labels. At the same time, the packaging machinery manufacturing industry should also pay attention to the development trend of the food label industry and keep pace with the times so as not to lose its development direction.